By Satyarth Priyedarshi | Available May 2026

18 years of building digital businesses at Flipkart, Google, Reliance Jio, Tata AIA, and Redington distilled into a practical, no-nonsense guide for entrepreneurs and business owners who want to start selling online or fix an ecommerce operation that isn't working.

This is not a textbook. It is a field manual — written by someone who has built ecommerce businesses from zero to billions, made every mistake there is to make, and learned what actually works.